Privacy policy

Privacy Policy Last updated: May 14, 2026

LȲMA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LȲMA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, add to your cart, or purchase, return or cancel.
Communications with us including information you include when sending a customer support enquiry.
Device information including information about your device, browser or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services.

Personal information sources

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services from your device when you use our products or services or visit our website, including through cookies and similar technologies.
From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How we use your personal information

We may use personal information for the following purposes:

Provide, tailor, and improve the Services. To process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns, and create a personalised shopping experience for you.
Marketing and advertising. To send marketing and promotional communications by email or other channels, and to show you relevant advertisements based on your activity on the Services.
Security and fraud prevention. To authenticate your account, provide a secure payment experience, and detect or take action regarding possible fraudulent or malicious activity.
Communicating with you. To provide customer support and maintain our business relationship with you.
Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or regulatory authorities.

How we disclose personal information

We may disclose your personal information to third parties in the following circumstances:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct or consent to our disclosure of certain information to third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, to comply with legal obligations, to enforce applicable terms of service, or to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than the United Kingdom. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at privacy.shopify.com.

Third party websites and links

The Services may provide links to websites or platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of their content, owners or operators.

Children's data

The Services are not intended to be used by children under the age of 18. We do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at support@trylyma.com to request that it be deleted.

Security and retention of your information

No security measures are perfect or impenetrable. We cannot guarantee perfect security, and information you send to us may not be secure while in transit. We recommend you do not use unsecure channels to communicate sensitive or confidential information. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your rights and choices

As a UK resident, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

Right to access. You may request access to the personal information we hold about you.
Right to delete. You may request that we delete personal information we hold about you.
Right to correct. You may request that we correct inaccurate personal information.
Right of portability. You may request a copy of your personal information and ask that we transfer it to a third party in certain circumstances.
Right to object. You may object to our processing of your personal information in certain circumstances.
Right to restrict processing. You may ask us to restrict our processing of your personal information for certain purposes.
Right to withdraw consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time.
Managing communication preferences. You may opt out of receiving promotional emails at any time using the unsubscribe option in our emails.

To exercise any of these rights, contact us at support@trylyma.com. We will respond in a timely manner as required under applicable law and will not discriminate against you for exercising your rights.

Complaints

If you have complaints about how we process your personal information, please contact us at support@trylyma.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

International transfers

We may transfer, store and process your personal information outside the United Kingdom. Where we do so, we will rely on recognised transfer mechanisms such as the UK's International Data Transfer Agreement (IDTA) or Standard Contractual Clauses, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us at:

support@trylyma.com LȲMA · United Kingdom